In the lively craft beer scene of Southern Brazil, Chosen Beer Company stood out not for its size, but for its bold and irreverent personality.
My journey with them began unexpectedly in 2019 as a salesperson, then evolving into being part of shaping the brand's visual identity across everything from social media to their pub, Estreito da Chosen.

We embraced every space and opportunity as a creative playground, developing a distinctive style that blended vintage warmth with modern irreverence. Our campaigns, sometimes, featured Headbrewer Rudi Lang as the brand's natural ambassador, wrapped in satirical plots that could sometimes involve animated objects, time-travel and lots of vintage tv shows and news reports. Beneath flashy video transitions and funky soundtracks, there was our core philosophy: maybe don't take yourself too seriously.

This same spirit infused our photoshoots and packaging, where we played with nostalgia and a healthy dose of nonsense. At its heart, our work was always after ensuring that with a Chosen Beer in hand you would have a gateway to some good ol' times with some good ol' friends. It was always about the company. This belief helped many times on turning limited resources into creative fuel, pushing us to collaborate with local talent and ensure that every sip, every product, and conversation, being it at the digital or physical realm, felt authentically Chosen.