In 2018, Chosen Beer built its home: Estreito da Chosen. This was more than a bar; it was the physical space where the brand's universe could truly come alive. With fresh beer on tap, a cocktail menu celebrating local producers, and delicious food, it became the ultimate expression of Chosen's world—a full experience dedicated to good times.

My work naturally expanded to shape Estreito's identity. As the social media manager, designer, and content planner, I was tasked with translating the pub's vibrant atmosphere into visuals. This included the art direction, production, and design for a full menu campaign, photographed by Felipe Secco. Each item, from cocktails to bar bites, was given its own story, inviting customers not just to order, but to explore.